If the
thought of buying into a franchise conjures up an image of yourself wearing a
white hat and asking, “Would you like a coffee with those donuts?” think again.
The world of franchising has expanded way beyond the highway fast-food chains to
include many businesses you can easily run on a flexible basis from
home.
The
benefits of purchasing a franchise are many. You get a turn-key business
model that includes training, marketing materials and ongoing support.
Rather than wasting your time and money doing research, testing out business
ideas and fiddling around with different pricing options, you can hit the ground
running with a proven business model. Equally important, you gain the
ongoing support of your franchise community. Of course, these benefits
come with a price tag; the costs of investing in a franchise vary from a few
thousand dollars to hundreds of thousands of dollars (and you may also need to
pay ongoing royalties and other fees as well).
Like any
critical business decision, deciding if a franchise is right for you and then selecting
the "perfect" franchise requires careful evaluation, analysis and thought.
Before entering into a franchise agreement you should always consult an
attorney. Below are some resources to help you explore this option:
To Learn
More About Franchise Opportunities:
Article:
The
Perfect Fit: Women and Franchising
Entrepreneur
Magazine offers a wealth of information about franchises through their website,
books and magazine. To access their materials, go to:
www.entrepreneur.com
Books:
In addition
to the books published by Entrepreneur, here are some recommended reads:
Franchise 101
by Ann Dugan
Franchising for
Dummies
by Michael Seid and Dave Thomas
Associations:
International Franchise Association,
1350 New York Avenue, NW
Suite 900
Washington, D.C. 20005-4709
Phone: (202) 628-8000
www.franchise.org